Islandista we love- Sharmadean Reid


Sharmadean from blog

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Sharmadean Reid is one of the coolest girls around.

Says who?

Well, us for one and that should be enough for you. 🙂

  But if you insist… the New York Times’ The Moment Blog said pretty much the exact same thing about the 25 year old islandista-descended Brit, who is the sportswear editor of Arena Homme Plus.

 Dazed and Confused loves her hot online magazine WAH (as in wahgwan or in her words ‘we ain’t hoes’. Good to know).

 The Independent listed her as one of the ’15 People who will define the future of arts in Britain’ (no pressure!)

 And Elle UK loves her nail bar, WAH Nails. So does enough?

 Ok, so why do they love her so much? Well, she’s just effortlessly cool. Despite being the editor of a menswear magazine, she’s still girly, which is why she opened the WAH nail bar, as she told Elle:

“I love menswear, I was brought up on Arena Homme Plus, but at the end of the day I’m a girl!”

Her style, as reflected in WAH the online mag and WAH the nail salon is a tongue in cheek mix of street style and high end style.

For instance, you can get a Balmain-inspired nail design or even the classic Chanel logo, as seen below.


Sharma-nails chanel

Photo credit: The Moment


sharma-balmain nails

Photo credit:

The style influences and trends she champions are right on the cutting edge of what’s hot – early 90s hip hop culture and style, vintage, body con, Shoreditch (it’s a London thing) and hot sneakers – among other things!

Not to mention – did you check the line up of all the girl has going on right now? Magazine editor, nail salon owner, online magazine publisher … oh and she’s a stylist and a consultant for Nike, as well.

Really, who can top us islandistas for drive and hustle?

0 comments for “Islandista we love- Sharmadean Reid

  1. November 19, 2009 at 4:58 pm

    I always seem to have a hard time on deciding which nail design to use, sometimes it can take me hours to decide. I usually try changing my nail designs at least twice a month.

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